Communicate with influence, conviction and flair.
MacComms is a boutique studio for media, brand, crisis and strategic communications. We have the networks and the nous you need.
I'm Kirsten MacGregor and this is a one-stop shop for all your strategic communications needs. After 30+ years in broadcast journalism, strategic communications, and marketing, I have executive level experience across the full range of strategy and content you need to succeed. I've been an ABC and BBC broadcast journalist and news editor; a senior political media advisor; a corporate and crisis communications executive, a Chief Marketing Officer, and a change leader. I've worked as a consultant across government, politics, tertiary, business and not-for-profit sectors.
Let’s pin down a strategy for success and communicate your messages clearly and simply.
Together, we can build your purpose, profile and influence.
SERVICES
STRATEGY
BRAND AND REPUTATION
MEDIA, MARKETING & COMMUNICATION
Define your purpose - What is your why? You’d be surprised how few businesses articulate this well, but it’s the most important step.
Map a strategic communications plan - Let’s step out and document exactly how you will succeed and what you won’t compromise.
Share the news - You’ve nailed your plan. Now let’s make sure you’ve shared that intent far and wide with clever promotion.
Build a brand for you and your business. No, that’s not a logo - your brand is the words and images people instantly summon when they think of you.
Devise a content strategy across all media to boost your profile and influence.
Media training - We provide group and one-on-one confidential and practical training in how to manage the process.
Communicate with influence - Use simple, active language across a range of content to make your case.
Showcase your success - Know your target audience and media. Tap into our networks and insiders’ knowledge of the media cycle.
Content – Let us craft the media releases, social posts, web content, speeches and podcasts to help you articulate your "why".
