ABOUT
Look, the haircut is marginally better nowadays but I've never been lost for words.
I'm Kirsten MacGregor
Plenty of people have one or more of my strings to their bow. Not too many people have such breadth and depth of experience across the entire strategic marketing communications space. This means you only have to brief in one person - that's me - and I'll take it from there.
I'm passionate about beautiful writing, clever strategy, and inspiring leadership.
Some career highlights
Playing key strategic leadership roles in Queensland’s COVID-19 health response and subsequent economic recovery.
Restructuring and modernising a university's media, marketing and communications function, boosting profile and enrolments and transforming its content and social media strategy.
20 years as an executive producer, chief-of-staff, journalist, and presenter for fast-paced newsrooms and programming at the ABC and BBC. I have the interview and presentation skills to MC and facilitate a polished event, and the insider's knowledge of the news cycle to best manage your issue.
A particular gift for translating complex science for lay audiences, making sure the inspiring human stories and real impact of medical research aren't lost in scientific jargon. Boost your media coverage and your community engagement in the process.
Working as a Senior Media Advisor in the Queensland Government - providing media strategy, crisis management, and frank and fearless counsel across a range of portfolios and issues (including the Offices of the Premier, the Treasurer, the Attorney-General, and the Health Minister). You'll want the political angle covered.
Working as a media trainer, empowering a range of senior executives - from reluctant scientists to new MPs - to understand, own and enjoy both the media process and public speaking.
The bits of paper
I also have the formal qualifications underscoring modern and dynamic best practice.
I have completed:
Bachelor of Arts (Political Science) - Deakin University
Graduate Certificate of Business (Marketing) - QUT
Master of Business with Distinction (Integrated Marketing) - QUT
Executive Leadership Development Program - Oxford University
"Success is liking yourself, liking what you do, and liking how you do it."
- Maya Angelou
